Skip to content

Audio Technica - VM740ML - Dual Moving Magnet Cartridge

Original price $0
Original price $549.00 - Original price $549.00
Original price
Current price $549.00
$549.00 - $549.00
Current price $549.00
Availability:
In stock

Voted Australia's #1 Hi-Fi Store by Sound+Image Magazine.

Trusted by 40,000+ Aussies who love our Award-Winning Service.

Our Thoughts

Immerse yourself in rich, detailed sound like never before with Audio Technica's VM740ML - Dual Moving Magnet Cartridge. Proclaiming the brand's dedication to producing high-end phono cartridges, this leading 700 Series model fuses Audio-Technica's time-honoured reputation with cutting-edge technology for an unmatched aural experience. Retrofitted with dual magnets for superior channel separation and extended frequency response, the VM740ML also features a MicroLine® stylus known for its exceptional record-groove tracing accuracy. Experience sound in meticulous detail, a league ahead of elliptical and conical styli, ensuring a refined listening experience every time. Furthermore, the stylus's multilevel shape promises reduced wear on your beloved records while delivering longevity. Alloy housing minimises vibration and doubles as an electrical shield, with Paratoroidal coils for improved generating efficiency. Epitomise your auditory life today with the VM740ML - unmistakable sound, capped by Audio Technica's stamp of elegance.

🇦🇺 About Our Award-Winning Service

Transform Your Listening Space: Personalised Expertise at Every Step

Ever felt the frustration of a mismatched audio system? The hours lost deciphering reviews, and the disappointment when it doesn't meet your expectations? We understand because we've been there.

Meet Stuart, Yvonne, Nathan, and Vaughan. But more importantly, meet the solution to your audio dilemmas.

Why Trust The Audio Tailor?

  1. Awarded Excellence: 🏆 Honored as Australia’s Hi-Fi Retailer of the Year in 2021 and 2022, and hailed as Queensland’s Best Hi-Fi Retailer. Not just accolades, but a testament to our dedication.
  2. Genuine Audiophiles, Not Salesmen: We aren’t just in this for sales. We're in it for the love of sound, and to enhance your auditory experiences.
  3. Personal Touch: Our commitment is to craft an audio experience tailored to you. Forget one-size-fits-all.

Our Promise?

To be with you at every step. From envisioning a serene evening with your favourite album to setting up the ultimate cinematic audio for movie nights. And once that’s clear, we’ll guide you on making it a reality - harmonising your budget, room dynamics, and dream.

What Makes Us Different?

We aren’t satisfied with the status quo. We rigorously test products, delve deep into the details, ensuring you get nothing but the best. We're about quality, not just brand names.

Act Now!

Remember, the journey to impeccable sound doesn't have to be solo. Let us be your guide.

Ready to Elevate Your Audio Experience?

Call 1300 308 711
Email sales@theaudiotailor.com.au
Or visit our Brisbane store.

ℹ Product Information

VM740ML MicroLine® Stylus Cartridge by Audio-Technica

Overview

Step into the world of phenomenal audio with the VM740ML MicroLine® stylus cartridge, a reigning champion in the revered 700 Series from Audio-Technica— a legendary manufacturer renowned for high-end phono cartridges. The VM740ML pays a stirring tribute to A-T's illustrious legacy, whilst deftly integrating today's cutting-edge technology to connect past traditions with present expectations.

Like the finest gems in the VM cartridge lineage, the VM740ML is skillfully fitted with dual magnets, tactically stationed to align with the left and right stereo record groove channels. The result is heavenly—a staggering separation of channels married to a broader frequency response that's akin to an infinite auditory landscape.

Let's talk about the all-important cartridge's MicroLine® stylus. Its engineering precision allows the stylus to trace the record grooves with pinpoint precision. Hear every beat, every note, every vibration in its purest form—a sonic experience elliptical and conical styli only dream of matching. Add the MicroLine® stylus's multilevel shape, and one's music no longer risks the degradation often associated with less meticulous styli. Its propensity for reduced record wear, and longer stylus lifespan, exudes a loyalty to your music collection rivalled by none.

This is not just a product. It is an investment in the long-lasting, immersive celebration of the music you cherish. The package also thoughtfully includes mounting hardware. Discover the power of an aluminum tapered cantilever, the efficiency boosting paratoroidal coils, and the center shield plate that effectively cuts crosstalk. Marvel at the die-cast aluminum alloy housing that acts as a fortress against fickle vibrations and a safeguard— a natural electrical shield. Dive into specifications that meet the most demanding— a cartridge and stylus that sport a frequency response between 20 and 27,000 Hz, owe their existence to a nude square shank construction, and possess the capacity to lull you into the sweet charm of your favorite tracks with their deft ability to orchestrate a 28 dB channel separation at 1 kHz. The 23° vertical tracking angle and 1.8-2.2 g vertical tracking force only underscore Audio-Technica’s commitment to your ultimate auditory pleasure. Elevate your audio experience with the unadulterated authenticity of the VM740ML MicroLine® stylus cartridge.

Key Features

  1. VM Dual Magnet Cartridge: The VM740ML employs a unique VM dual magnet cartridge that is perfectly designed to align with the stereo record groove, enhancing channel separation and expanding frequency response.

  2. MicroLine® Stylus: The cartridge is equipped with a superior quality MicroLine® stylus. Its superior design structures ensure accurate tracking of the record groove, delivering detailed, vivid audio reproduction you simply won't find with elliptical and conical styli.

  3. Aluminum Tapered Cantilever: The cartridge integrates an aluminum tapered cantilever, which significantly ameliorates the performance of the MicroLine® stylus and enhances its efficiency.

  4. Paratoroidal Coils: These increased efficiency generators provide an additional boost to the audio quality, thereby enhancing your listening experience.

  5. Center Shield Plate: The cartridge incorporates a center shield plate positioned between the left and right channels. It significantly reduces crosstalk for a clearer, high-fidelity sound performance.

  6. Die-Cast Aluminum Alloy Housing: The cartridge's casing is made of die-cast aluminum alloy, acting as a vibration dampener and providing a natural electrical shield.

  7. Mounting Hardware Included: The VM740ML includes all the necessary mounting hardware, negating any additional purchase.

Benefits

  1. Outstanding Sound Quality: The VM740ML provides unparalleled sound clarity and detail, ensuring you experience every nuance of your favorite music.

  2. Improved Audio Fidelity: The MicroLine® stylus significantly decreases record wear, which in turn provides consistent, high-quality audio over time.

  3. Reduction in Record Scratches: The advanced multilevel construction of the stylus significantly reduces the chances of damaging your record collection through scratches, thus preserving your precious vinyl.

  4. High-End, Durable Construction: The cartridge exhibits a stylish yet resilient construction with its die-cast aluminum housing.

  5. Reduced Vibration: The presence of the aluminum alloy housing considerably minimizes vibration leading to a cleaner sound.

  6. Compact and Easy to Install: With the provided mounting hardware, installation is simplified - saving you time and effort.

  7. Exceptional Frequency Response: With a frequency response of 20-27,000 Hz, the VM740ML covers the entire audible range and beyond, promising a deeply satisfying, resonant audio experience.

  8. Enhance Your Record Experience: With the VM740ML you not only hear your music in all its detail and depth, but it also increases the longevity of your records and stylus- making it a worthy investment.

Specifications

Specification Description
Product VM740ML MicroLine® stylus cartridge
Manufacturer Audio-Technica
Series 700
Technology VM dual magnet cartridge
Stylus Type MicroLine® stylus
Material Aluminum tapered cantilever, Die-cast aluminum alloy housing
Coils Paratoroidal coils
Shield Plate Reduces crosstalk between left and right channels
Housing Reduces vibration and adds a natural electrical shield
Frequency Response 20-27,000 Hz
Channel Separation 28 dB (1 kHz)
Tracking Angle 23°
Tracking Force 1.8-2.2 g (2.0 g standard)
Stylus Build Nude square shank
Additional Items Includes mounting hardware

Conclusion

Finish your musical journey with the magnificent VM740ML MicroLine® stylus cartridge from Audio-Technica, an auditory masterpiece that so deftly blends heritage and innovation, meticulously preserving the integrity of your beloved records whilst ensuring pure, authentic sound reproduction. The VM740ML is not just about its fascinating specs; it is about the transcendent experience, the captivating resonance, and the unwavering fidelity to every beat that makes you feel part of the music. Experience the perfection of the dual magnet configuration and marvel at the pristine signals delivered by the paratoroidal coils in this masterpiece from Australia's #1 Hi-Fi Store, The Audio Tailor. Immersed in the captivating charm of your favorite tracks, appreciate the harmonious blend of high-precision technology and timeless craftsmanship in every ounce of this dazzling product. And when you've finally absorbed the sublime beauty of each note, you'll appreciate, in the VM740ML MicroLine® stylus cartridge, an investment— in longevity, sound fidelity, and a reverie only true audiophiles will understand. Contact the friendly team at The Audio Tailor for your piece of this auditory magic— a seamless fusion of the past, the present, and the future of sound.

ℹ Specifications
Specification Description
Product VM740ML MicroLine® stylus cartridge
Manufacturer Audio-Technica
Series 700
Technology VM dual magnet cartridge
Stylus Type MicroLine® stylus
Material Aluminum tapered cantilever, Die-cast aluminum alloy housing
Coils Paratoroidal coils
Shield Plate Reduces crosstalk between left and right channels
Housing Reduces vibration and adds a natural electrical shield
Frequency Response 20-27,000 Hz
Channel Separation 28 dB (1 kHz)
Tracking Angle 23°
Tracking Force 1.8-2.2 g (2.0 g standard)
Stylus Build Nude square shank
Additional Items Includes mounting hardware
 More payment options

Pickup available at The Audio Tailor

Usually ready in 2-4 days

Transform Your Experience with Audio Technica

Get expert advice. Speak with our team. We're Australia's Audio Technica experts.
Voted #1

Australian Hi-Fi Retailer Of The Year

40K+ Aussies Trust Us

Decades of Experience

Highest Rated Hi-fi Store

Australia's Highest-Rated Hi-Fi Store

Ridiculously Good Service

AV Experts, Not Salespeople

Customer Reviews
0.0 Based on 0 Reviews
5 ★
0% 
0
4 ★
0% 
0
3 ★
0% 
0
2 ★
0% 
0
1 ★
0% 
0
Write a Review

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
Based on 1764 Reviews
Polk Audio - Reserve R200 - Bookshelf Speakers Product Image
04/01/2025
These were my first hi-fi speakers and I absolutely love them, they sound incredible!
Jacob H.
Richter - Thor 10.6 - Subwoofer Product Image
03/29/2025
the subwoofer is amazing , has added the extra kick i wanted to my system and sounds amazing , the tunable ports is a great feature. the advice i get instore is always spot on
Gerritt W.
Richter - Merlin S6plus - Bookshelf Speakers Product Image
03/25/2025
Great speakers, nice build quality and always great to support an Australian brand.
Rohan S.
Atacama - HMS 2X - 600mm Speaker Stands Product Image
03/23/2025
Unfortunately, these stands, though well built, don’t perform well in “out of thr box” condition, having a ring and resonance from the undamped legs. It is possible to damp the...read moreUnfortunately, these stands, though well built, don’t perform well in “out of thr box” condition, having a ring and resonance from the undamped legs. It is possible to damp the legs, but this involves considerable extra expense in buying effective damping material. The top and bottom plates also have a ring, but that is more easily and cheaply damped, with a little d.i.y. effort. Atacama really need to go back to the drawing board for this one. I will eventually get around to damping the legs, but until then, the stands are an expensive shelving system.
Anonymous
SVS - SB-1000 Pro - Subwoofer Product Image
03/21/2025
Very good service & advice
Anonymous
Denon - DP-3000NE - Flagship Direct Drive Turntable Product Image
03/20/2025
There’s a clear reason why they’ve been voted the number one hi-fi store in Australia. The passion, expertise, and meticulous attention to detail they provide is truly unmatched....read moreThere’s a clear reason why they’ve been voted the number one hi-fi store in Australia. The passion, expertise, and meticulous attention to detail they provide is truly unmatched. The professionalism and support you receive throughout the process make all the difference. I highly recommend this store for your next purchase!
David Q.
Acoustic Energy - AE320 - Floorstanding Speakers Product Image
03/18/2025
The speakers provide excellent sound and look good in situ. May have chosen the walnut option if it was available.
Anonymous
AudioQuest - Cinnamon - USB A to B Cable Product Image
03/17/2025
solid build of a cable. only need it for streamer to dac. shortest cable does the job.
Andrew B.
Pro-Ject - Stream Box S2 Ultra  - Music Server Product Image
03/17/2025
Amazing sound for a fraction of the price. scored the unit half price due to the manufacturer having a 50% sale. once you get used to the app, its good. prob not as user friendly...read moreAmazing sound for a fraction of the price. scored the unit half price due to the manufacturer having a 50% sale. once you get used to the app, its good. prob not as user friendly as others but the specs punch hard.
Andrew B.
03/12/2025
Very good solid Rack fits all our components. Easy to customise Stylish, Well made and very easy to assemble. Modern sleek look Easy to handle and shift if needed 5 �����...read moreVery good solid Rack fits all our components. Easy to customise Stylish, Well made and very easy to assemble. Modern sleek look Easy to handle and shift if needed 5 ����� Glad we got this. Thanks Audio Tailor for your great service and product recommendation ☺️
Allan J.
03/11/2025
brilliant and friendly
Anonymous
Denon - DCD-600NE - CD Player Product Image
03/07/2025
I am very pleased with my purchase of a Denon DCD-600NE-CD Player. The CD player looks very sleek, was easy to set up, it is very simple to operate and the sound quality is...read moreI am very pleased with my purchase of a Denon DCD-600NE-CD Player. The CD player looks very sleek, was easy to set up, it is very simple to operate and the sound quality is excellent. Very happy with The Audio Tailor, my CD player arrived only a few days after I ordered it and it was delivered to my door. Good service and a great price I would highly recommend them. 💽
David L.
03/07/2025
Good products & service
JonSVG verified by SHOP
03/05/2025
Great quality amp at a great price. Purchased this amp specifically to pair with B&W CM6 speakers. We’re extremely happy with the music quality, mostly streamed via BT which is...read moreGreat quality amp at a great price. Purchased this amp specifically to pair with B&W CM6 speakers. We’re extremely happy with the music quality, mostly streamed via BT which is super handy and nice to have tech at this price point. Very easy transaction online and speedy delivery. Thanks AT team for the quick and easy online shopping experience.
J’aimee B.
03/05/2025
Very happy with the amplifier…. Take my Klipsch Forte IV’s to another level. A big thanks to Vaughan for his advice & service
Jon B.
Customer PhotoCustomer Photo
AudioQuest - SureGrip 100 BFA Banana Connectors Product Image
03/02/2025
Super happy with the sound quality. Improvement in tightness and focus with the considerable expansion of the soundstage.
Anonymous
IsoTek - V5 Aquarius - Power Conditioner Product Image
02/20/2025
I spent a lot of time uhhm-ing & aaah-ing over power conditioners before deciding to take a plunge. Wasn't too sure whether it would actually make a difference but happy to report...read moreI spent a lot of time uhhm-ing & aaah-ing over power conditioners before deciding to take a plunge. Wasn't too sure whether it would actually make a difference but happy to report that the expensive experiment did make a very positive & notable difference from the get go... For me, the music now feels more 'live' with extra soundstage, depth & presence. The V5 will be a staple in the system for sure. Well done Nathan.
Anonymous
SVS - PB-1000 Pro - Subwoofer Product Image
02/15/2025
I purchased a wonderful sub woofer absolutely love it but waited two weeks for delivery to Gold Coast in the end had to go pick up my self as could not organise delivery not...read moreI purchased a wonderful sub woofer absolutely love it but waited two weeks for delivery to Gold Coast in the end had to go pick up my self as could not organise delivery not impressed but do understand it was after Xmas and courier was also to blame Svs pb 1000 fantastic sub will be buying a other in next few months
kevin c.
Customer Photo
Rega - Turntable Wall Bracket Product Image
02/13/2025
This bracket works well and looks great, especially under my white P3. The wall wasn’t very co-operative during installation but that wasn’t the fault of the bracket. It’s easy to...read moreThis bracket works well and looks great, especially under my white P3. The wall wasn’t very co-operative during installation but that wasn’t the fault of the bracket. It’s easy to instal.
Scott H.
Rega - Planar 3 - Turntable Product Image
02/07/2025
Rega Planar 3 is everything it should be. Absolutely beautiful. Quality Perfection Simplistic.
Anonymous
Richter - Merlin S6plus - Bookshelf Speakers Product Image
02/06/2025
Very happy with how they look and sound.
Jonas C.
Audiolab - 7000A - Integrated Amplifier Product Image
02/02/2025
I've had some time with this amplifier now, and compared it to other amplifiers I own and I can definitely recommend the amazing 7000a. It does have a lovely warm presentation...read moreI've had some time with this amplifier now, and compared it to other amplifiers I own and I can definitely recommend the amazing 7000a. It does have a lovely warm presentation that is not overly analytical. It is in no way a "purist" amplifier, but what it does have is a bit of boost in the lower frequencies, giving it more 'presence' and making it ideal for lower-level listening (as I do), but it also loves some juice if you are that way inclined. The built in DAC is also excellent, making it extremely versatile. It is very well built and solid. Overall an excellent choice for music lovers, more than nit-picking "audiophiles" - this isn't to say it sounds bad, in fact it will only add to your enjoyment of music. The choice of options for the front display is also a nice touch - either "analogue" style or digital V.U. meters, for example (or other options). Note: I don't know what product a previous reviewer is confusing this 7000a with, but it does indeed have "volume and source knobs", as well as a MC phono input (although I didn't get a chance to use it).
Barry
Rotel - A10 - Integrated Amplifier Product Image
01/29/2025
Son says it’s great works well with the speakers and turntable he got from audio tailer
Graham E.
Pro-Ject - Debut Carbon Evo - Turntable Product Image
01/28/2025
Amazing manual turntable, lives up to all the raving reviews it receives
Anonymous
Bowers & Wilkins - 603 S3 - Floorstanding Speakers Product Image
01/24/2025
I came to purchase something specific based on online reviews. Would have been an easy sale, but they took the time to talk a lot more about what I was after and show me a variety...read moreI came to purchase something specific based on online reviews. Would have been an easy sale, but they took the time to talk a lot more about what I was after and show me a variety of options. Even lent me a pair of speakers until my order came in! Really happy with the result, great service.
joe r.
Acoustic Energy - Corinium - Flagship Floorstanding Speakers Product Image
01/20/2025
Beautiful sound, very neutral, smooth and polished. But will need a good high current amplifier to drive them.
AndrewSVG verified by SHOP
EverSolo - DMP-A6 - Music Streamer Product Image
01/16/2025
The team at the audiotailor never fail to exceed expectations. The Eversolo was demoed and explained with as much care, attentiveness and knowledge as they would when you buy...read moreThe team at the audiotailor never fail to exceed expectations. The Eversolo was demoed and explained with as much care, attentiveness and knowledge as they would when you buy something far more high end. They device was explained to me, they showed genuine interest in the system into it was going to slot, and there is no upsell or pressure of any kind. It is such a great buying experience which is why I plan to keep coming back as I build my system.
Anonymous
IsoAcoustics - GAIA II Carpet Discs Product Image
01/16/2025
Heard these floorstander footers at Melbourne Stereonet and they improved the clarity of the speakers in a matched a/b comparison so I bought them . Very happy.
Anonymous
Rega - Nd5 - MM Cartridge Product Image
01/15/2025
Im impressed at the difference the cartridge makes to the listening experience.
Michael M.
Denon - PMA-1700NE - Integrated Amplifier Product Image
01/14/2025
I have connected up the amp and I am extremely happy with it. I found the advice I received from the Audio Tailor was second to none.
David F.

Compare products

0 of 3 items selected

Select first item to compare

Select second item to compare

Select third item to compare

Compare